Ag Carbon Tunnel Vision: Looking Beyond the Credit

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Agoro Carbon Alliance helps create carbon credits that support businesses worldwide in meeting their sustainability goals. But that’s only part of the story. It’s easy to get stuck in “ag carbon tunnel vision,” focusing only on the end goal: the carbon credit. The real magic happens in the journey of restoring soil health, strengthening ecosystems, and empowering the farmers and ranchers who make it all possible.

When a producer captures carbon on their fields and pastures, they set in motion a chain of benefits that ripple far beyond the farm gate. Agoro Carbon Alliance serves as the trusted bridge between American producers and the companies committed to reducing their carbon footprint.

Agoro Carbon Alliance

By the time a carbon credit is delivered to a buyer, it carries with it a host of built-in benefits that stem from soil carbon:

  • Improved water retention
  • Healthier, more resilient soils
  • Reduced soil compaction
  • Potential boosts in nitrogen efficiency
  • Enhanced carbon storage capacity
  • Stronger crop resilience against extreme weather
  • Operational cost savings from fewer field passes and reduced fuel/labor needs
  • Improved nutrient availability for crops
  • Ecological gains, including increased biodiversity and cleaner, higher-quality water
Each credit is more than a metric; it’s a story of environmental renewal and agricultural resilience, with healthy soil at its core.

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Amber (Foster) Ryan
Amber (Foster) Ryan
Global Marketing & Communications Lead
Amber joined Agoro Carbon Alliance in May 2021, playing a key role in launching the U.S. carbon program. Since then, she has built and led the U.S. growth marketing team, developing strategies and initiatives that have strengthened Agoro Carbon’s brand, market recognition, and lead generation efforts. Before Agoro Carbon, Amber managed global corporate branding and North American marketing at AgroFresh, an AgTech innovator dedicated to reducing food waste in specialty crops. With a diverse background spanning agriculture, medical devices, retail, commercial real estate, and nonprofits, she brings a well-rounded approach of B2B and B2C marketing. Amber holds a degree in Strategic Communication from Temple University and is passionate about leveraging marketing to drive sustainability and innovation.
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